Australia’s beverage packaging landscape is undergoing a transformation with the rapid adoption of direct-to-can digital printing technology. This shift is driven by the industry’s quest for quicker market entry and more sustainable packaging solutions.
The introduction of high-speed direct-to-can digital printing lines, like Orora’s “Helio” system, marks a significant milestone in the beverage sector. Capable of printing up to 500 necked aluminium cans per minute with vibrant, photorealistic graphics, this technology offers brands the flexibility of on-demand branding without the need for large inventories.
On the other end of the spectrum, Melbourne-based Onpack is leveraging a Hinterkopf D240 press to cater to short-run, custom aluminium can printing needs. By partnering with brands like Rippl, Onpack facilitates rapid production of branded cans within 24–48 hours, eliminating the need for plates or tooling costs and enabling the creation of multiple stock-keeping units in a single cycle.
Meanwhile, East Coast Canning + Printing from New South Wales is focusing on durability with its “BulletProof” digitally printed aluminium cans. These cans are designed to withstand tunnel pasteurization, transportation stresses, and even ice-bucket conditions while remaining fully recyclable. The company’s innovation not only enhances the shelf life of products but also contributes to reducing plastic waste in the market.
The collective efforts of companies like Orora, Onpack, and East Coast Canning + Printing reflect a broader industry shift towards direct-to-can digital printing as a mainstream solution in Australia’s beverage packaging landscape. From mass production capabilities to customized campaigns and enhanced durability, these advancements offer tangible benefits to both marketers and operations teams.
For marketers, the transition to digital can printing translates into reduced lead times, lower minimum orders, and a simplified recycling process. On the operational front, integrated digital lines and automated workflows promise enhanced flexibility across stock-keeping units without compromising efficiency.
As consumer interest in sustainable packaging grows, the Australian market is strategically positioning direct-to-can printing as a viable pathway to expedited product launches, design innovation, and the creation of more eco-friendly packaging formats. This trend underscores the industry’s commitment to embracing technology-driven solutions that align with evolving consumer preferences and environmental concerns.
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