Domino’s has recently announced a strategic partnership with DoorDash, a move aimed at expanding its delivery reach and enhancing customer convenience. Through this collaboration, Domino’s will tap into DoorDash’s marketplace for ordering, complementing its existing delivery service operated by in-house drivers.
The partnership has already commenced as a pilot program in select locations, with plans for a nationwide rollout scheduled for May. Subsequently, the service will extend to Canada later in 2025. This initiative marks a significant shift for Domino’s, known for its reliance on internal delivery operations, as it embraces the capabilities of a third-party delivery platform.
While Domino’s will maintain its fleet of drivers for deliveries, the partnership with DoorDash enables users to place orders seamlessly through the DoorDash app at their local Domino’s store. The integration includes a GPS tracking system that allows customers to monitor the progress of their deliveries in real-time, enhancing transparency and service quality.
As the competition among third-party delivery providers intensifies, Domino’s decision to collaborate with DoorDash reflects a strategic response to evolving market dynamics. Notably, Domino’s was among the last major pizza chains to engage with third-party delivery services, having previously held an exclusive partnership with Uber Eats in 2023.
With the upcoming conclusion of its exclusive arrangement with Uber Eats on May 1, Domino’s demonstrates a diversified approach by leveraging multiple delivery platforms to cater to a broader customer base. While specific terms of the DoorDash partnership were not disclosed, the move underscores Domino’s commitment to enhancing its market presence and catering to the preferences of app-centric consumers.
According to industry data from Statista, DoorDash currently commands a substantial 67 percent market share in the U.S., compared to Uber Eats’ 24 percent share. This strategic alignment with DoorDash presents Domino’s with an opportunity to tap into DoorDash’s extensive customer base and drive incremental sales, particularly in suburban and rural markets.
In a statement, Joe Jordan, Domino’s chief operating officer and president, highlighted the strategic significance of the partnership, emphasizing the potential for Domino’s to expand its reach and capitalize on the brand’s growing presence across the country. The collaboration also extends to DoorDash’s subscription program, DashPass, offering customers $0 delivery fees and reduced service charges on orders exceeding $12.
Furthermore, Domino’s loyalty program, Domino’s Rewards, will remain exclusive to the brand’s platform, reinforcing the company’s commitment to enhancing customer engagement and driving repeat business through its proprietary channels. Prabir Adarkar, president and chief operating officer at DoorDash, emphasized the collaborative effort as a means to offer customers a diverse range of choices in the competitive pizza delivery segment.
As the partnership between Domino’s and DoorDash unfolds, industry observers anticipate a significant impact on the competitive landscape of the food delivery sector. By leveraging DoorDash’s expansive reach and technological capabilities, Domino’s aims to position itself as a preferred choice for customers seeking convenience, reliability, and a diverse array of delivery options.
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