Grafico, a prominent design and printing company, is commemorating its 20th anniversary and its decade-long participation as the official wallpaper sponsor on Channel 9’s popular TV show, The Block. Established in 2004 by founder Damian Corney, Grafico has evolved into a leading provider of custom print solutions, including vehicle wraps, custom wallpapers, tiles, and signage, showcasing innovation and quality in Australia and beyond.
For the current season of The Block, located in scenic Philip Island, Victoria, Grafico continues its collaboration, offering contestants a dedicated budget to leverage its unique products, notably custom print wallpapers that add a touch of creativity and sophistication to the spaces. The Canon Colorado printer plays a pivotal role in delivering high-quality results, ensuring colour consistency and durability across various projects, a significant upgrade from their previous printer.
The decision to switch to the Canon Colorado printer stemmed from the necessity for reliable colour consistency and production efficiency, crucial elements for demanding projects like The Block. This technological shift has not only enhanced the quality of Grafico’s prints but also expanded creative possibilities while ensuring durability and vividness, even in the rigorous environment of The Block sets.
Grafico’s involvement in The Block has significantly elevated its brand awareness, both locally and internationally. The company’s online store, launched before the pandemic, has become a vital aspect of its business, offering fans of The Block the opportunity to purchase designs featured on the show from anywhere in the world. Looking ahead, Grafico aims to expand its online presence and undertake large-scale projects, particularly in the hospitality sector, building on its success and expertise demonstrated through projects like custom wallpapers for hotels.
Steven Badger, head of sales at Canon Production Printing Australia, expressed delight in partnering with Grafico and witnessing the remarkable outcomes of the Canon Colorado printer in creating stunning wall coverings on The Block. The utilization of UVgel technology emphasizes key strengths such as dimensional stability, repeatability, and durability, reinforcing the printer’s reliability in delivering exceptional results.
As Grafico continues to push boundaries and explore new avenues in the printing industry, its collaboration with Canon Production Printing Australia and the adoption of cutting-edge technology like the Canon Colorado printer underscore a commitment to quality, innovation, and customer satisfaction. The seamless integration of technology and creativity exemplifies a successful partnership that not only benefits Grafico but also sets new standards in the printing landscape.
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