JUNG has recently invested in HP’s Indigo 200K digital printing press to enhance its short-run tissue paper and wrapping paper production. The company aims to streamline its operations by saving time and reducing setup costs, particularly for customizable collections catering to luxury markets.
The HP Indigo 200K is touted as a cutting-edge roll-to-roll digital printing machine capable of delivering vibrant colors, sharp details, and a premium finish. With the ability to print up to seven colors, this press offers maximum color brilliance and exceptional print quality to elevate brand presentations.
By integrating digital printing alongside traditional flexographic and screen printing methods, JUNG anticipates creating more intricate packaging designs with unique textures, finishes, and layers. This synergy allows for the development of exclusive packaging solutions that accentuate brand identities effectively.
One significant advantage of the HP Indigo 200K is its support for faster lead times, enabling swift responses to market trends and new product launches without the constraints of large production volumes. Moreover, the elimination of printing plates in the process contributes to reduced production times and costs.
JUNG has leveraged this technology to introduce personalized and seasonal collections of tissue paper and gift wrap products. These offerings include digitally printed rolls and sheets with one- or two-sided printing options, as well as logos without background colors, catering to diverse customer preferences.
The HP Indigo 200K made its debut at Labelexpo Europe 2023, showcasing its on-demand variable design capabilities, absence of minimum order requirements, and minimal waste generation. In a parallel development, Canon unveiled its imagePROGRAF TC-20M full-color desktop printer optimized for customized wrapping paper applications, emphasizing energy efficiency during operation.
Eli Mahal from HP shared insights on the rise of digital printing in a recent Packaging Europe podcast episode, underscoring its impact on speed, productivity, and sustainability within the packaging industry. As digital print continues to evolve, industry players face ongoing challenges and opportunities for innovation in the years ahead.
As the industry embraces digital printing technologies like HP’s Indigo 200K and Canon’s imagePROGRAF TC-20M, the landscape of packaging production is poised for transformation. These advancements not only enhance efficiency and customization but also align with sustainability goals driving the sector towards a more eco-conscious future.
With the convergence of digital and traditional printing methods, brands like JUNG are better equipped to meet evolving consumer demands for personalized, high-quality packaging solutions. The synergy between technology and creativity paves the way for innovative designs that resonate with diverse target audiences.
Looking ahead, the integration of digital print in packaging processes is set to revolutionize the industry by offering unparalleled flexibility, speed, and cost-efficiency. By harnessing the power of digital printing presses, companies can unlock new possibilities in packaging design and production, setting the stage for a dynamic and sustainable future.
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